VIRGINIA BEACH, Va. — Starting April 1, you’ll see a team of people in yellow shirts at the Oceanfront. They are part of the city of Virginia Beach’s new Resort-Area Ambassador Program, rolling out just before the summer season kicks off.

Their sole mission is to make your experience better.

The program currently has about 30 ambassadors that will patrol all 40 blocks of Atlantic Avenue, stretching from Pacific Avenue to the bike path. The crews will hyper-focus on the central resort area, from 15th to 25th.