The SMART Way to Hospitality
Telling a Story Through Data Tracking
In 2022 alone, the Minneapolis Downtown Improvement District (MDID) Ambassadors provided 58,351 hospitality assists to visitors and residents in Downtown Minneapolis. This is a prime example of the data tracked through the SMART System, representing the incredible work completed by the Ambassadors.
The SMART System, which stands for Statistics Management and Ambassador Reporting Technology, is a technological tool for downtown districts developed by Block by Block. The SMART System supports field managers in their planning, informing them of the most current information, and it creates a sense of accomplishment for the Ambassadors. It provides data collection, accountability, and reporting all in one spot. The SMART System is constantly evolving, delivering more accurate data and tracking tools to stay up to date with the needs of our customers.
Some of the most commonly used functions within the SMART System include basic activity entry, maintenance reporting, Ambassador walk paths, incident reporting, persons of interest interaction, activity reporting by property/business/parcel, and so much more. This tool allows managers to account for the areas covered at any time in the downtown region. It tells a real-time story of what is happening in the districts with data, and it’s highly customizable to fit the landscape and needs of any downtown.
“Without the SMART System, we would not have an account of our work. The SMART System helps us create the story,” Anna Schmoll answered when asked why she believed it beneficial to management. She also explained how the SMART System helps with coaching and improves activities throughout the day because there is always room to grow.
Not only do supervisors and managers at Block by Block find the system useful, but many Ambassadors appreciate the capability to track their efforts. “It lets us know what work is being done and helps us collaborate better with other team members. I am able to keep track of any escorts or interactions I make or log anything that needs work,” Crystal Krajewski, a Safety Ambassador, shared.
Lastly, the Smart System is a reporting and accountability tool for clients. They can utilize it to best suit their needs, from being very involved to not. They can access the system daily or request reports from the Block by Block operational office. Tracking this information allows clients to make effective strategic decisions backed by data.
Throughout 2022, the Ambassadors provided various services to the residents, removed and cleared many unwanted materials from public spaces, and so much more. Watch the video below to see the exact stats assembled through the SMART System. Imagine how different Downtown Minneapolis would be if it were not for the services provided!