Posted on Friday June 21, 2024 by Downtown Iowa City

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Downtown Iowa City Launches New Clean, Safe and Hospitality Ambassador Program with Block by Block 

IOWA CITY, IA (June 20, 2024) – Block by Block is excited to announce the launch of a three-year Clean, Safe and Hospitality Ambassador Program in Downtown Iowa City, IA, beginning June 3, 2024.

The program is a collaborative effort between the City of Iowa City and Iowa City Downtown District (ICDD) to provide Ambassadors in the central business district and downtown parking garages. In addition to their traditional clean and safe role, the new Ambassadors will be trained in hospitality to offer recommendations, wayfinding, community information and a friendly presence to downtown visitors, residents and businesses alike.

Executive Director of ICDD, Betsy Potter, applauded the new program, saying, “This is a great opportunity to have a positive impact on the community and to be a part of the team…By bringing this nationally recognized cleaning and hospitality service to downtown, we’re creating a cleaner and safer space for the public to gather and enjoy.”

Block by Block has a robust history working in downtowns since their first program launched in Louisville, KY, in 1995. More than strictly a clean and safe service provider, Block by Block has developed an optimized operating model built on best practices, research, development and modern technology that has attracted partners in more than 150 locations nationwide, including improvement districts, parks, college campuses, transit systems and other public spaces.

For more information about Block by Block, visit


About Iowa City Downtown District

“Downtown Iowa City has had an active business association since the turn of the 19th Century after the founding of Iowa City in 1839, becoming the territorial capital in 1841, and the official state capital in 1846. After more than a century of growth, the business association rebranded in 2012 as the Iowa City Downtown District by a successful petition to property owners to generate tax revenue through a Self Supported Municipal Improvement District to enhance Downtown. The ICDD is a 501(c) (6) nonprofit organization representing property owners and stakeholders in the Downtown and Northside Neighborhoods of Iowa City charged with overseeing the reinvestment of these funds as they advance a mission to steward the area.” For more information, click here.