Look for their signature gold and blue uniforms, and come say hello to the SouthSide ambassadors. Here in South Bethlehem, our ambassadors pick up litter, remove graffiti, empty trash receptacles and remove weeds to keep the downtown clean. Safety patrols work directly with the local police to serve as a highly visible presence throughout strategic areas of the district. All of our SouthSide ambassadors provide energetic and personal hospitality to visitors with friendly greetings, directions, recommendations and assistance.