SF Travel/San Francisco Tourism Improvement District

San Francisco, California

San Francisco is a city where everyone is always welcome. While you are in San Francisco, you’ll find plenty of friendly faces ready to greet you. Meet our official San Francisco Welcome Ambassadors!

San Francisco’s Welcome Ambassadors are ready to help improve your visitor experience.

  • Not sure how to get to Fisherman’s Wharf? Our Welcome Ambassadors can provide directions to popular visitor attractions.
  • Looking for restaurant recommendations near your Union Square hotel? Our Welcome Ambassadors can help you find exactly the kind of meal you’re craving.
  • Need someone to take a picture of you and your fellow travelers in front of a legendary San Francisco landmark? Our Welcome Ambassadors would be happy to do that for you.
  • For visitors and residents alike, our Welcome Ambassadors provide a friendly welcome during commuting hours at main transit stops along Market Street from Powell Street to the Ferry Building.

Our Welcome Ambassadors are knowledgable, multi-lingual, and committed to sharing their love of San Francisco with you. You can find them out and about, 7 days a week, in some of our most popular neighborhoods—including Chinatown, North Beach, and SoMa—from 8 a.m. to 8 p.m. Just look for their bright orange jackets—the same color as the Golden Gate Bridge.

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Number of Blocks 5321 - Serving Since: 2021